Southwestern's History

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Content Southwestern's History

Southwestern's History

Southwestern Insurance Group is a part of The Southwestern Family of Companies which is a collection of 17 different private operating companies that span across many different industries all with two things in common: direct sales and building people. We have over 10,000 salespeople worldwide who do over $200 million in revenue all combined.

Our oldest company and still flagship is Southwestern Advantage which was established in 1868 making it the oldest direct sales company in the US. To this day, Southwestern Advantage helps college students pay their way through school by teaching them to run their own businesses selling educational children’s reference materials door to door. Many of our insurance agents at Southwestern Insurance Group got their start in sales by working in the program selling and recruiting students to sell door to door.

See the rest of our Family of Companies at